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SEASONAL REPORTS

 

Fall-Winter 2027/28 Trends 

As we approach 2028, the design and fashion industries are undergoing a transformation driven by a powerful convergence of cultural shifts, technological acceleration, and geopolitical upheaval. This new reality, characterized by fluid identities, decentralized aesthetics, and a global reshaping of power dynamics, requires a fresh approach to forecasting that embraces complexity, contradictions, and creativity on multiple fronts. As we look to the future in 2028, the world is at the center of unprecedented transformations driven by cultural convergence, shifting values, and geopolitical instability.

 

Spring-Summer 2027 Trends 

The fashion trends for Spring-Summer 2027 are designed to change the future of fashion. The themes for design and clothing challenge the concepts of lightness and perfection. At the same time, we find joy and value in failure and friction. Interconnectedness will be a defining trend in 2027. We will see the connection between opposites: light and darkness, nature and technology, ancient and modern, online and offline, and rationality and spirituality. The colors of the season "bloom" in an unexpected collision, deliberately clashing with each other, forcing the eye to adjust and challenging traditional harmony.

Where the lecture was held:

 

Fall-Winter 2026/27 Trends 

In a world that risks losing its instincts and intuition, fashion becomes a refuge for primitive wisdom. This season, design embodies ritualistic protection, aesthetic activism, and a deep-seated need to reconnect with ourselves, each other, and the world around us.

Where the lecture was held:

 

TREND ANALYSIS

 

Analysis and forecasting of fashion trends (online) 

The course is based on maximum engagement and practical learning. The course program includes 10 sessions that will help you develop your skills and knowledge in this field. You will learn how to create trend reports, predict emerging fashion trends, and analyze global contexts. In collaboration with the international agency Trendsite and the design studio Solstudio Textile Design, the course projects can be used as a personal portfolio. After completing the course, you will receive a state-issued certificate from Moscow State University, which will enhance your resume and expand your career opportunities. 

 

Introduction to Trend Analytics

The process of trend formation. The main sources and tools for analysis. Examples of how trends are reflected in fashion, design, art, and the film industry. Behavioral and sociocultural trends. How cultural movements and global changes in society are reflected in the silhouettes, colors, materials, and attitudes of consumers.

Where the lecture was held:

 

Macro Trends of the 21st Century: Challenges and Images of the Future

The lecture covers social trends, global design trends, future professions, and new consumer drivers. It addresses relevant topics for the coming decades, including the formation of a new world order paradigm, intergenerational relationships, and demographic challenges, as well as how these trends will impact the fashion industry and what kind of clothing will meet the demands of the time. The focus is on demographics, technology, geopolitics, and religion as key macro trends shaping fashion trends.

Where the lecture was held:

    • Center for Creative Industries at Lomonosov Moscow State University (Moscow) 
    • Moscow Fashion Week 
    • Caterina Group (Moscow) 
    • Fashion Community (Penza) 

 

Demographic trends and their reflection in fashion

The lecture focuses on the current demographic challenges posed by historically changing conditions. It explores the current and long-term trends of the coming decades, from the formation of a new paradigm for the world order and intergenerational relationships to key demographic shifts. The lecture also delves into how these trends will impact the fashion industry in the current socio-economic, political, and cultural context, including changes on the runway and the evolution of clothing that meets the demands of the times. A detailed analysis of key trends that will form the basis of future demographic scenarios: new social norms, global inequality, urbanization, and the evolution of gender relations and roles in the context of a changing demographic balance.

Where the lecture was held:

    • Moscow Fashion Week 
    • Center for Creative Industries at Lomonosov Moscow State University (Moscow) 
    • Styling and Image Making 

 

Manual labor and crafts as a macro trend

In an era of mass production, automation, and digitalization, more and more people are looking for unique products that reflect their personality and style. People are starting to appreciate items that are handmade with care and attention to detail. The resurgence of interest in traditional craft techniques and cultural heritage is helping to preserve these traditions for future generations. Craftsmen use natural materials and traditional methods that minimize their environmental impact.

Where the lecture was held:

    • BRICS+ Fashion Summit (Moscow) 
    • International Competition "Admiralty Needle" (Saint Petersburg) 
    • Festival "Fashion Territory. Made in the Samara Region" (Samara) 

 

Climate impact on trend formation

The lecture discusses how climate factors are changing fashion trends: natural disasters are disrupting seasonal cycles, forcing retailers to focus on sustainable trends that are not dependent on weather conditions. The lecture also explores the theme of sand as a strategic resource that is becoming scarce and becoming a catalyst for geopolitical struggles, as well as the "Little Ice Age" in the 2040s, which is associated with a decline in solar activity, and how these themes are reflected in fashion, design, and cinema.

Where the lecture was held:

 

Reflection of sociocultural transformations in the fashion industry

The lecture focuses on a series of qualitative changes that have taken place in the social and cultural spheres of society in the 2020s, influenced by economic and political factors. It analyzes key sociocultural transformations and their impact on mass consciousness through design. The lecture pays special attention to deglobalization, cultural integration, changes in social structure and urbanization, and their impact on the fashion industry in the current socio-economic and cultural context. The lecture explores how runways are evolving and how clothing is adapting to the demands of the times, from eco-friendly materials to inclusive design.

Where the lecture was held:

 

Cycles: Forecasting and Modeling the Future

A lecture on the influence of cultural, social, and geopolitical factors and processes on the formation of trends and the dependence of fashion on history.

Where the lecture was held:

    • Territory of the Future. Moscow 2030 Forum and Festival – Zaryadye Park (Moscow) 
    • St. Petersburg Government Project "St. Petersburg Design" (St. Petersburg) 
    • Russia — Islamic World: Kazan Summit International Economic Forum (Kazan) 
    • Saint Petersburg State University of Industrial Technologies and Design

 

Geopolitics and Fashion: Future scenarios

An overview of the geopolitical transformation cycles of the United States and Europe, as well as the macro-regions in their interaction. An analysis of potential future scenarios and important geographical points in the 21st century.

Where the lecture was held:

    • Territory of the Future. Moscow 2030 Forum and Festival – Zaryadye Park (Moscow) 
    • St. Petersburg Government Project "St. Petersburg Design" (St. Petersburg) 
    • Center for Creative Industries at Lomonosov Moscow State University (Moscow) 

 

Change of epochs: a new paradigm of thinking

Changes in the world call for a global change of consciousness: to restore rather than consume; to remember rather than reinvent. After decades of noise and haste, humanity is once again learning to listen and create a new story, letting go of old beliefs. The lecture addresses issues of cognitive and cultural codes, religion, and climate, offering practical guidance for living in a new temporal context.

Where the lecture was held:

    • Center for Creative Industries at Lomonosov Moscow State University (Moscow) 
    • St. Petersburg Government Project "St. Petersburg Design" (St. Petersburg) 

 

New style codes

The lecture is dedicated to the current trends in the styling of fashion shoots and the visual aesthetics of the decade. An overview of key photographers, stylists, and creative agencies. Trends in product photography. With the rapid development of technology, post-production capabilities are increasing, and trends in photography are constantly evolving. In order to create memorable and impactful images and advertising campaigns, it is important to stay updated on current trends. This is a practical guide for stylists, bloggers, and photographers.

Where the lecture was held:

    • Moscow Fashion Week 
    • Center for Creative Industries at Lomonosov Moscow State University (Moscow) 
    • Styling and Image Making 

 

Trends in Design and Jewelry Making

A lecture on macro trends in fashion and jewelry design, current trends, and the visual aesthetics of the decade.

Where the lecture was held:

    • Style Avenue (Moscow) 
    • Vipavenue (Yekaterinburg) 

 

Trends in accessory and shoe design

A lecture on current trends in accessory and shoe design and the visual aesthetics of the decade.

Where the lecture was held:

  • BRICS+ Fashion Summit (Moscow) 

 

Innovations in textile design and production

The use of biotechnology in the production of textile fibers represents a new wave in the field of sustainable fashion. A creative and innovative approach to reducing waste and promoting ethical production is another step towards promoting a circular economy. At the same time, there is a growing interest in traditional craft techniques and cultural heritage, which helps to preserve traditions for future generations. This lecture provides an overview of these trends and their practical applications in the design of clothing, footwear, and accessories.

Where the lecture was held:

 

Circular Fashion: Upcycling, Waste-Free Design, and Regenerative Materials

Circular fashion is a new approach to creating clothing that minimizes the environmental footprint and extends the life of materials. In this lecture, you will learn how the principles of upcycling, zero-waste design, and the use of regenerative materials are transforming the fashion industry and helping to create sustainable collections. The lecture will introduce you to the key concepts of circular fashion, including the transformation of old items into new products, design methods that eliminate textile waste, and innovative materials that reduce the environmental impact.

Where the lecture was held:

  • BRICS+ Fashion Summit (Moscow)

 

FASHION OF THE GLOBAL SOUTH

 

New geocultural vectors

A lecture on social trends and new cultural codes in contemporary design: the influence of ethnic, cultural, and religious aspects. An analysis of the APAC (Asia-Pacific) and MENA (Maghreb and Middle East) clothing markets and the identification of key cultural trends that will play a significant role in the coming decades.

Where the lecture was held:

    • BRICS+ Fashion Summit (Moscow)
    • Summit Business Center (Yekaterinburg) 

 

Islam: Religion and Fashion

A lecture on the synthesis of the causes (demographic, political, and religious) that influenced the formation of the modest fashion social movement and the increase in consumers of Muslim clothing.

Where the lecture was held:

    • Kazan Innovative University named after V. G. Timiryasov (Kazan)

 

Afrofuturism

A lecture on how the strategic role of Africa, where the geopolitical and economic interests of the world's leading powers collide, is reflected in the culture of Western countries. An overview of key figures in the fashion, design, and art industries.

Where the lecture was held:

  • Moscow Fashion Week 

 

CULTURE AND ART

 

Art as a premonition

A lecture on the unconscious expression of deep-seated, uncontrollable mental phenomena in artistic creativity and works of art during the pre-war period of the late 19th and early 20th centuries. An overview of contemporary galleries, auctions, and exhibitions as a reflection of current trends.

Where the lecture was held:

    • Charitable Foundation for Assistance in the Protection and Reconstruction of Cultural Heritage Sites (Moscow)
    • Fashion Community (Penza) 

 

The Age of Duality: Contrasts in Fashion, Design, and Painting

A lecture on hidden semantic contrasts in the works of painters and the trend towards contrasts in modern design. An overview of the macro trends of the 2020s through the lens of fashion, art, and industrial design. 

Where the lecture was held:

    • Charitable Foundation for Assistance in the Protection and Reconstruction of Cultural Heritage Sites (Moscow)
    • CUBE Gallery (Moscow)
    • Moscow Fashion Week 

 

Russian Cultural Code

An analytical study dedicated to the review of the features of the Russian mentality, the influence of the climate, geography and history of the country, the search and definition of the ethnic archetype and national mentality. The visual part of the presentation consists of photo collections of costume museums and fashion museums, videos from the shows and archives of designer brands.

Where the lecture was held:

 

Influence of culture on the formation of trends

A visual study on the influence of literature, music, and the film industry on shaping trends, as well as the history of Eastern and Asian influences on Western fashion, and the interpretation of Orientalism through the lens of contemporary crafts and fashion.

Where the lecture was held:

    • Center for Creative Industries at Lomonosov Moscow State University (Moscow) 
    • Charitable Foundation for Assistance in the Protection and Reconstruction of Cultural Heritage Sites (Moscow)
    • Fashion Community (Penza) 

 

National costume as a source of inspiration

An analytical study on the use of Russian motifs in foreign fashion, where the national Russian costume served as a source of inspiration for foreign fashion designers, as well as on the use of ethnic motifs in modern fashion. 

Where the lecture was held:

    • Moscow Fashion Week

 

History of patterns and ornaments

Periodization of graphic ornaments and prints from the Middle Ages to the present day. The influence of cultures and historical events on the development of textile patterns and industrial design.

Where the lecture was held:

    • Fashion Cluster ODMO (Moscow)
    • Solstudio Design Studio (Moscow) 

 

The code of women in World culture

Women from different countries have their own distinctive features of beauty and preferences in appearance and clothing: what distinguishes a Frenchwoman from an American, and what makes a Russian woman unique. National archetypes of female beauty. The image of a woman in Western culture. Periodization of the concept of female beauty from antiquity to the present day.

Where the lecture was held:

    • Radical Chic (Moscow)
    • Moscow Fashion Week 

 

MARKETING

 

Algorithm for developing and promoting a clothing collection

The fashion industry is attractive and multifaceted, but it can be a real challenge for young professionals. Competition is becoming more intense, and new brands are emerging on the market. In this article, we will explore 10 steps for a young designer to establish themselves in the fashion industry and create a commercially successful collection.

Where the lecture was held:

    • Creative Industries Award (Ryazan) 
    • Russian Design Industry Forum / Roscongress (Moscow)
    • Concept Fashion Day / RAFI (Saint Petersburg)
    • Saint Petersburg State University of Industrial Technologies and Design
    • Russia Sews Industry Platform (Moscow)
    • BRICS+ Fashion Summit (Moscow)
    • International Competition "Admiralty Needle" (Saint Petersburg) 

 

Consumer Psychology: Manipulation of Consciousness in Retailing

The lecture is devoted to the analysis of ways to influence customer behavior, an overview of the prospects for the clothing and cosmetics market, as well as key consumer trends in the 2020s. Archetypes, personification. Multisensory marketing: the role of visuals, sound, and text in advertising communication.

Where the lecture was held:

    • Bunko College (Tokyo)
    • Zona Deystviya Coworking Center (Saint Petersburg)
    • Center for Creative Industries at Lomonosov Moscow State University (Moscow)

 

Generational Connection: How to Engage with a New Demographic Group

The lecture focuses on analyzing the main behavioral characteristics and needs of the new target audience, Generation Z and Alpha.

Where the lecture was held:

    • Moscow State Pedagogical University
    • Center for Creative Industries at Lomonosov Moscow State University (Moscow)
    • Event agency Dressco (Moscow)

 

Management in creative industries

Where the lecture was held:

    • Center for Creative Industries at Lomonosov Moscow State University (Moscow) 
    • Stroganov Moscow State Academy of Arts and Industry (Moscow)

 

Creating and promoting online projects

An overview of trends in creating and promoting an up-to-date website or online store.

Where the lecture was held:

 

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